Tuesday 19 January 2010

Yoghurt

This is a small observation. The vast majority of Danish yoghurts taste of very little. The fat content is never over 3%. Arla, a large dairy combine, have a virtual monopoly on the milk market and this includes the bit dealing with yoghurt. They have several different lines of youghurt with distinct packaging but the small print reveals all of them to be made by the same people. None taste very interesting. The flavours options are natural, peach melba, raspeberry, banana and there are some combinations of flavours which are bland melanges of the above. I can´t tell if this situation is the result of Danes´ distaste for well-flavoured products or if is the result of Arla´s lack of imagination in the product-development stakes.
This pretty tiny complaint leads into a larger one about the dispiriting lack of interesting food to eat here. If you don´t like pigs being brutalised and you don´t like salmonella then you must avoid pork and poultry. Danish labour costs are so high that it´s hard to buy a chicken breast that is made of Danish chicken. In my supermarket they sell chicken breast from Brazil. The turkey comes from Poland. The upshot of this is that one is left to feast on beef or fish. I quite like the sild but eating it four times a week becomes monotonous. If I want a chicken that has not been brutalised and hasn´t travelled 4500 km to my table, I must fork out €25 for a free-range organic one.
In brief, Danes care little for food. Most of it is of remarkably bad quality and sold for a remarkably high price with the exception of their repulsive pork products. In the vegetable department, one quickly grows tired of the flavourless vegetables and inedible fruit. It´s as bad as American food, which is saying something. I despair when I stand in the supermarket and think "What the hell am I going to eat? None of this looks nice or tastes nice." And then, to cap it all, it all costs a fortune because the bureaucrats in the tax ministry can´t find a way to have differentiated tax levels on healthy food.

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